Frequently asked questions

How do you determine what my home is worth?

I run a comparative market analysis using recent closed sales, current competing listings, and pending sales in your specific neighborhood — not just your zip code. In South Florida's luxury market, micro-location matters enormously: a canal-front home and an interior home two streets apart can differ by six figures. I'll walk you through the data in person and give you an honest number, not an inflated one designed to win your listing.

How long does it take to sell a luxury home in South Florida?

It depends on price point and positioning. Well-priced waterfront homes in Lighthouse Point and Boca Raton are moving in 18–60 days; the broader luxury market averages 90–130 days. The single biggest factor is the initial list price — homes priced correctly on day one sell faster and for more than homes that list high and cut later.

What does it cost to sell with you?

Commission is negotiable and agreed up front — there are no hidden fees. What I can tell you is where every dollar of marketing goes: professional photography and video, targeted social campaigns, outreach to my buyer-agent network locally and in feeder markets like New York and Chicago, and private showings for qualified buyers.

Should I renovate before selling?

Usually, no — at least not major renovations. In this market, buyers of luxury homes often want to put their own stamp on the property, and you rarely recover the full cost of a big remodel. What does pay off: fresh paint, updated lighting, professional staging, and fixing anything that's visibly worn. I'll tell you exactly which improvements are worth it for your home during our walkthrough.

What makes your marketing different from other listing agents?

Every listing gets a custom plan, not a template. Beyond the standard MLS exposure, I create video content for each property, run targeted social campaigns, pitch directly to agents in feeder markets whose clients are relocating to Florida, and tap my network for off-market buyer matches before the home ever goes live. My listings don't just sit on the portals waiting — they're actively marketed.

Do you handle probate and estate sales?

Yes — transitional sales are one of my specialties. I work regularly with probate attorneys, trustees, and families navigating estate situations, including contested ones. These sales need discretion, patience, and someone who understands the legal process running alongside the real estate transaction. If you're dealing with an inherited property, I can guide you through both sides.